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NIST SP 951
A Guide to EU Standards and Conformity Assessment

Layout for CE Logo

Figure 2: Actual layout for art work for the "CE " logo.
NOTE: The grid is not actually seen on the final art work. See Figure 1.

If the CE marking is affixed to a product inappropriately, the product may be prohibited from being placed on the market or withdrawn from the market. Other marks may be affixed to the product, provided they do not reduce the visibility or legibility of the CE marking.

Placing on the Market

The European Commission's Guide to the Implementation of Directive based on the New Approach and Global Approach (Brussels, August 1999) defines "placing on the market" as: "The initial action of making available on the Community market, for payment or free of charge, a product covered by the directive, with a view to distribution and/or use in the Community." This includes products that are manufactured within the European Union and products imported from a country outside the European Union.

The following situations involving products are not considered "placing them on the market:"

  • Transfer of a product from a manufacturer in a country outside the European Union to his Authorized Representative in the European Union for the purpose of ensuring compliance;
  • Importation of a product into the European Union for re-export outside the European Union;
  • Transfer of a product produced in the European Union to a country outside the European Union;
  • Exhibition of a product at trade fairs and exhibitions (where it must be clearly indicated that the exhibited product is not in compliance);
  • Transfer of a product to a manufacturer for further measures (for example, assembling, packaging, processing or labeling); and
  • Not (yet) granted release for free circulation by customs, or has been placed under another customs procedure (for example, transit, warehousing or temporary importation).


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Technology Services, Standards Services Division, Global Standards and Information Group
Contact: maureen.breitenberg@nist.gov
A Guide to EU Standards and Conformity Assessment, NIST SP 951

Date Created: 05/31/00
Last Modified: 05/31/00

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